Providing Label and Packaging Solutions For More Than 100 Years
Art Department
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Our art department is Macintosh based, however, we are compatible with both Mac and PC formats. If you have digital artwork, please send it. If all you have is a printed logo, or rough layout, our graphic artists can recreate it and help you design your label or bag. 

SENDING ART:

  • Mail a sample of your existing label for us to match
  • E-mail us your logo and layout or print ready files. Send your files to mcart@mccrackenlabel.com

  **When e-mailing art, please include in the subject line the p.o. number and/or who the artwork is for.
     We will pre-flight your files and contact you if we have any questions or concerns.


ARTWORK SPECIFICATIONS

PLEASE SEND VECTOR ART WHENEVER POSSIBLE.


We prefer ADOBE ILLUSTRATOR files.

  •      - Convert all of the text to outlines or include all of the fonts used
  •      - Include all of the linked files
  •      - Include a pdf file of the final artwork
  •      - If art was created in a different vector program please save or export  as an .eps, .ai or .pdf file


ADOBE PHOTOSHOP

  •      - 300 dpi is the minimum resolution for a continuous tone image at actual size.
  •      - 1000 dpi minimum resolution for bitmapped images including type


GRAPHICS
Logos should be created in a vector based program such as Adobe Illustrator. Raster images such as JPG, TIFF, BMP, must be high resolution. We suggest 300dpi at actual size.
Please DO NOT send files at 72 dpi to be placed at 100% (this includes most files from web sites) as this resolution is okay for screen viewing but not for printing. Our minimum dot is 1% but we suggest setting gradients at 2%-85%.

Jpgs or low resolution logos will need to be recreated by our art department.


COLOR
The number of colors you may use will depend on the type of label and the press it will be printed on. Please contact customer service if you have questions about this.

Use the PANTONE COATED color matching system when assigning spot colors to artwork. If you are using multiple programs, make sure that the color names match. For four color process jobs, indicate the Pantone color desired if applicable. If color matching is critical, we must have an accurate proof to match. Convert all RGB images to CMYK. Delete all unused colors from the color palette.

LAYOUT
Most of our dies have 1/8" rounded corners. Please keep copy 1/16" away from the edge of the label.
If any images or a background color is to go to the edge of the label, we need 1/16" bleed added to the outside of the die cut.

If you have any further questions after reading the artwork specifications, you may contact our art department via e-mail at mcart@mccrackenlabel.com


Ad Bags


If you are sending artwork for advertising bags, the files need to be set up
according to these specifications or there will be an added charge. Please see
the ad bag artwork specifications.

Templates

Ad Bag 2 5x2x10 Ad Bag 5 7x10
Ad Bag 5A 7.5x10 Ad Bag 11 5x2x12

Please contact us if you would like these templates
in a specific program and we will email them to you.


mcart@mcrackenlabel.com